Toy and entertainment behemoth Hasbro—the 103-year-old company behind beloved franchises like Peppa Pig, Monopoly, and Transformers—has fallen victim to a significant cyber-attack.
According to a regulatory filing submitted to the US Securities and Exchange Commission (SEC), the corporation detected unauthorized access to its internal network on March 28. The digital intrusion resulted in visible online outages by Wednesday afternoon, with visitors to several of Hasbro's brand websites encountering error pages.
In an effort to contain the breach, the company immediately took select systems offline. "We have taken swift action to protect our systems and data," a Hasbro spokesperson stated, emphasizing that despite the unfortunate event, core business operations remain active.
While the company continues to function, the hack threatens to disrupt global supply chains. Hasbro warned that temporary workarounds have been implemented to keep processing and shipping orders for its massive catalog of toys and games, which includes Play-Doh, Nerf, Power Rangers, and Dungeons & Dragons. However, the company noted in its SEC filing that these backup measures could be required "for several weeks," likely leading to shipping delays for customers.
At this stage, crucial details about the severity of the hack remain unconfirmed. It is currently unknown whether the perpetrators have been fully expelled from Hasbro's network, if any ransom demands have been made, or if sensitive customer data was compromised during the infiltration.
The attack on the toy giant adds to a surging wave of high-profile corporate cyber incidents. A string of major retail and manufacturing brands have recently suffered similar digital breaches, including UK retailers Harrods and M&S around Easter 2025, luxury fashion houses Balenciaga and Gucci, and automaker Jaguar Land Rover, which recently endured the costliest cyber event in UK history.