Snap Inc. is continuing its partnership with chipmaker Qualcomm for the next generation of its augmented reality glasses, signaling a commitment to refining its hardware strategy after earlier market experiments.
According to sources familiar with the matter, Snap's upcoming AR glasses will utilize Qualcomm's Snapdragon AR1 Gen 1 platform, which was specifically designed for lightweight AR wearables. This marks the third generation of Snap's Spectacles to incorporate Qualcomm technology, following previous models that used the company's processors.
"We're building toward a future where computing overlays the world around us," said a Snap spokesperson when asked about the partnership. "Our collaboration with Qualcomm enables us to create more immersive experiences while maintaining the social, playful essence of Snapchat."
The decision comes as Snap continues to navigate the competitive AR hardware landscape, where it has taken a more measured approach compared to tech giants like Apple and Meta. While earlier Spectacles models focused primarily on camera functionality, the newer AR-enabled versions allow users to overlay digital elements onto their physical surroundings through the lenses.
Industry analysts note that sticking with Qualcomm provides Snap with several advantages. "Qualcomm's AR platform offers proven performance in thermal management and battery efficiency—critical factors for wearable devices," explained tech analyst Maria Chen. "For Snap, this partnership reduces development risks while allowing them to focus on the user experience rather than reinventing core hardware components."
Snap's AR glasses strategy has evolved significantly since the company first introduced camera-equipped Spectacles in 2016. The current AR-enabled model, Spectacles AR, launched in 2021 to a limited group of developers and creators. The next generation is expected to feature improved display technology and more sophisticated hand-tracking capabilities.
"The real test will be whether Snap can create compelling use cases that go beyond novelty filters," noted AR industry consultant David Park. "Hardware partnerships are important, but the software ecosystem will determine whether these devices find mainstream adoption."
Snap has not announced a release date for the new glasses, but sources suggest they could arrive in late 2024 or early 2025. The company continues to position its AR efforts as complementary to its core social platform, with CEO Evan Spiegel previously describing Spectacles as "a toy that teaches us about the future."
As the AR market continues to develop, Snap's ongoing partnership with Qualcomm represents a strategic choice to build incrementally rather than pursuing revolutionary hardware breakthroughs. This approach reflects the company's broader philosophy of testing products with smaller communities before considering wider releases.