At Adobe Summit 2026, Adobe introduced the LLM Optimizer, a new tool designed to help brands align their content with AI-driven search results. The demo, presented by TELUS Digital in collaboration with Adobe experts, highlighted the growing need for LLM optimization as AI-powered search engines become primary content discovery channels.
Charley Adams, Principal and Financial Services Lead at TELUS Digital, led the session alongside Lisa Strickland, Adobe Expert Solutions Consultant, and Sughosh Narayan, Associate Principal for Telecom and Media at TELUS Digital. They demonstrated how the LLM Optimizer can analyze content visibility within large language models, identify gaps, and suggest improvements.
The tool addresses the shift from traditional SEO to Generative Engine Optimization (GEO). A live demo showed the AI Content & Visibility Checker, which scans web pages to see how they appear in AI responses. The dashboard provides root cause analysis, revealing why certain content might be overlooked by AI. It also quantifies potential value lost due to poor visibility, offering a compelling business case for optimization.
One key feature is that optimizations are CMS-agnostic and implemented at the Content Delivery Manager (CDM) layer, allowing brands to apply changes without modifying their underlying content management system. This speeds up the process from audit to fix, enabling rapid adjustments to improve AI search performance.
As AI-powered search becomes more prevalent, tools like LLM Optimizer are essential for brands to maintain visibility and relevance. Adobe's solution promises to help marketers close the gap between their content and how AI models interpret and surface it.