In a recent behind-the-scenes feature, Japanese brand NAVY NAVY showcased how it is integrating artificial intelligence into its clothing design and production workflow. Director Fujita revealed the creative process of interacting with AI to generate new garment concepts, while also highlighting the brand's latest highly functional items. The feature offers a glimpse into the future of fashion, where AI collaborates with human designers to push the boundaries of style and utility.
AI and Fashion Collide: Inside NAVY NAVY's Tech-Driven Design Process
AI
May 2, 2026 · 11:17 AM