AI-Powered R&D Platform Bettrlabs Aims to Revolutionize Consumer Product Development in India

Indian deeptech startup Bettrlabs has launched an AI-powered R&D platform that digitizes product formulation for consumer brands, enabling companies to move from idea to market-ready product much faster and without heavy investment in physical lab infrastructure. The platform could lower the barrier for small Indian FMCG and consumer goods startups to compete with established players with large physical labs. While specific speed or cost-reduction metrics have not been independently verified, the move signals a growing trend of AI demand in India's R&D sector. Bengaluru leads AI hiring in the country as the ecosystem evolves to embrace digital transformation.