The first phase of the AI cycle—characterized by hype and widespread experimentation—is drawing to a close. Business leaders have tested tools, played with prompts, and glimpsed AI's potential, yet a common question remains: "This is useful, but how exactly should we use it?"
On the Implement AI Podcast, Matt Brittin CBE argues that the next phase is all about applied AI. This shift moves beyond mere exploration to focus on three practical questions:
- Where can AI be used productively within the business?
- What guardrails are necessary for responsible use?
- Which use cases deliver genuine operational value?
According to Brittin, the competitive advantage from AI will not come from trying out tools—it will come from deploying them where they matter most. For the full discussion, listen to the Implement AI Podcast on Apple, Spotify, or YouTube.