Amazon has expanded its built-in price tracking feature to show how product prices have changed over the past year. The update, announced on May 1, 2026, allows shoppers to view price history across 30, 90, and now 365 days.
To access the feature, users can open the Amazon app and tap the "Price history" button next to an item's price, or ask Amazon's AI assistant Rufus. This enhancement arrives just weeks before Amazon's annual Prime Day event, which has come under scrutiny in a California lawsuit alleging price fixing.
The price history tool provides transparency for shoppers looking to make informed purchasing decisions, especially during major sales events.