Apple is preparing to launch AI-powered audio smartglasses later this year, according to Bloomberg's Mark Gurman. The move signals Apple's entry into the competitive AI wearables market, where it will face off against Meta, Google, and Snap.
Industry analysts have mixed predictions about Apple's chances. One expert, Charlie, believes Apple will instantly capture attention thanks to its unmatched marketing prowess. However, Meta has already secured partnerships with optometrists and eyeglass retailers, while Google is entering the market through Warby Parker. These incumbents sell inexpensive products and have established retail channels.
Rony counters that Apple will dominate because former members of Magic Leap worked on the product, giving Apple deep expertise. With vast resources, Apple is well-positioned to execute.
Meanwhile, Snap has laid off 15% of its workforce while betting heavily on the 2026 launch of Spectacles, the first see-through headset since Magic Leap. The company is streamlining operations to focus on its AR future.