The makeup on HBO's Euphoria has become as much a topic of conversation as the show's dramatic plotlines. As season three unfolds, makeup artist Donni Davy continues to craft the bold, glittery looks that define characters like Cassie, Jules, and Lexi—and she's doing it primarily with products from her own brand, Half Magic.
"Everyone wants to recreate the glitz, glam, and mess from the characters," notes the show's beauty team, highlighting the cultural impact of these distinctive styles.
For fans eager to emulate the on-screen magic, specific products used in the first two episodes have been identified. In the season premiere, Lexi's striking red lip was achieved with Half Magic's Mouth Cloud Soft Matte Lip Cream in the shade Self Help, a velvety, true red formula.
Cassie's memorable "puppy" look from the same episode featured a combination of two Half Magic products. Her lips were first defined with the Sculptitude 2-in-1 Lip Liner in I'll Pray For You, a deep warm brown, and then topped with the bestselling Magic Drip Glitter Lip Gloss in Y2K Cherub, a bubblegum pink gloss with periwinkle and pink reflects.
Episode two brought Jules's ethereal, lilac-sparkled eyes to life using the Sparklestik Eye Crayon. Meanwhile, the character Magick's sultry aesthetic was enhanced with the Glitterpuck Pressed Glitter for the eyes and face, paired with the hydrating Crystal Butter Lip Balm.
These products offer viewers a direct link to the show's visual artistry, allowing them to channel the characters' confidence and drama into their own beauty routines. Whether planning a Halloween costume or simply seeking a shimmery look for a night out, Half Magic provides the tools to capture a piece of Euphoria's iconic aesthetic.