Brooks Running is making significant strides in China, with CEO Dan Sheridan reporting that the company's apparel line is "resonating" with local runners. In a recent interview, Sheridan revealed that the activewear brand experienced over 130% growth in the region.
Despite this impressive surge, China still represents a small fraction of Brooks' overall business. Sheridan attributes the growth to the brand's inclusive "everyone's a runner" positioning and versatile clothing designed for both running and everyday wear.
"Our multi-use apparel allows consumers to wear it off the run as well, which is driving adoption," Sheridan explained.
Brooks, known primarily for its running shoes, has been expanding its apparel offerings to capture a larger share of the activewear market. The company's focus on comfort, performance, and style appears to be paying off, particularly in the competitive Chinese market where global sportswear brands vie for attention.
As Brooks continues to build momentum in China, Sheridan emphasized that the brand's commitment to quality and runner-centric design remains key to its success.