Canadian privacy regulators have accused Elon Musk's AI company xAI of failing to implement adequate safeguards against the sharing of sexualized deepfake images via its Grok chatbot. The probe, announced by the Office of the Privacy Commissioner of Canada, comes amid intensifying global scrutiny of AI-generated non-consensual intimate imagery.
Investigators found that Grok's current systems lack robust measures to prevent users from generating and distributing deepfake pornographic content. The watchdog has ordered xAI to comply with Canadian privacy laws, which require explicit consent for the use of personal images and strict safeguards against harmful manipulations.
xAI has not yet issued a public response. The company has faced similar concerns in other jurisdictions, as regulators worldwide grapple with the rapid proliferation of AI tools capable of creating realistic but fake images.
This case highlights the growing tension between innovation in generative AI and the protection of individual privacy rights. Experts say the ruling could set a precedent for how platforms handle deepfake content globally.