In a recent podcast episode, host Safdar Imam sat down with Prem Kant, a digital and data-driven marketing leader with over a decade of experience, to discuss the intersection of digital marketing, data, and storytelling in the age of AI.
Kant, who also has a deep passion for filmmaking and creative expression, shared insights on how the marketing industry has evolved, the importance of discipline, and the shift from execution to business impact. He emphasized the role of AI in B2B and premium retail marketing, offering practical advice for both aspiring and seasoned marketers.
The conversation covered:
- Kant's journey into digital marketing
- The evolution of the industry
- The concept of "discipline" in digital marketing
- Early career mistakes and key learnings
- The shift from execution to business impact
- Performance marketing in today's world
- The role of AI in B2B and premium retail marketing
- What success in marketing means today
- Advice for aspiring marketers
- How storytelling connects with marketing
The episode is packed with practical insights and honest reflections for anyone interested in marketing, business growth, or creative storytelling.
This episode was released on April 26, 2026.