The Electronic Frontier Foundation (EFF), a leading digital privacy and civil liberties organization, announced it will cease posting on X (formerly Twitter) effective Thursday, citing a dramatic collapse in platform engagement.
In a blog post published Tuesday, EFF's social media and video manager Kenyatta Thomas revealed the non-profit's monthly impressions on the platform have plummeted from a peak of 50-100 million to just 13 million for the entire previous year. The organization published approximately 1,500 posts during that period.
"To put it bluntly, an X post today receives less than 3% of the views a single post would have garnered during our peak engagement years," Thomas wrote. "The math simply hasn't worked out for us for a while now."
The departure marks a significant shift for an organization that has been a vocal presence on social media platforms for over a decade, using them to advocate for digital rights, privacy protections, and free speech online. EFF's decision follows growing concerns among advocacy groups and media organizations about declining visibility and algorithmic changes on the platform since Elon Musk's acquisition.
While the organization will maintain its account for monitoring purposes, it will no longer actively post content or engage with followers on X. EFF indicated it will redirect its social media efforts to platforms where its message reaches broader audiences, though specific alternatives weren't named in the announcement.
The move represents another high-profile exit from a platform that has seen numerous organizations, journalists, and activists reduce or eliminate their presence amid concerns about content moderation policies, verification changes, and the overall direction of the social network under its current ownership.