The European Commission is preparing measures that would require Google to give competing AI assistants the same deep device-level access on Android smartphones that its own Gemini assistant currently enjoys, under the Digital Markets Act (DMA).
The proposed rules aim to level the playing field by mandating that Google opens up Android's AI capabilities to third-party assistants. However, the measures are still being drafted and have not yet been formally adopted, leaving the timeline and enforcement uncertain.
If implemented, the mandated openness could accelerate innovation by allowing smaller AI assistant developers to compete on hardware they currently cannot access. The move is part of broader EU efforts to regulate big tech and promote competition in the AI space.