Once relegated to gardening attire or chilly-day layering, the classic flannel shirt is experiencing a remarkable fashion renaissance. This workwear staple is now being reimagined as a symbol of effortless style, appearing on runways and in the wardrobes of fashion insiders.
In 2026, for the first time since the 1990s, flannel shirts have transformed into legitimate fashion statements. They've been spotted on fashion editors and stylists at front-row events, worn by models like Adwoa Aboah and Emily Ratajkowski, and even adopted by Manchester City manager Pep Guardiola. Major fashion houses including Marni, Chloé, and Chanel have featured their own interpretations in recent collections.
The trend's momentum builds with the upcoming new season of the Gen Z drama Euphoria, where stills reveal Jacob Elordi's character Nate Jacobs sporting a Bottega Veneta "flannel" shirt crafted from leather. Originally from the spring/summer 2023 collection and modeled by Kate Moss on the catwalk, this high-fashion version carries a retail price of £4,600.
From catwalk adaptations to online vintage discoveries, the flannel shirt is being recast as a marker of relaxed sophistication—proving that casual doesn't have to mean careless in contemporary fashion.