Ford Philippines is bringing its dealership experience to the streets of Antique with a mobile showroom, part of a broader tour across the Visayas region in May. The initiative aims to make Ford vehicles more accessible to customers in provincial areas who may not have easy access to a physical dealership.
The mobile showroom, a custom-built vehicle carrying a selection of Ford's latest models, will visit key locations in Antique, allowing potential buyers to view, test, and inquire about vehicles without traveling long distances. Following Antique, the tour will continue to other parts of the Visayas, with schedules to be announced on Ford Philippines' official channels.
"We want to bring the Ford experience closer to our customers, especially in areas where we don't have a permanent dealership presence," said a Ford Philippines representative. "The mobile showroom is a convenient way for people to explore our lineup and learn about our products and services."
Ford's Visayas roadshow underscores the company's commitment to expanding its reach in the Philippines, leveraging mobile retail to connect with car buyers beyond major cities.