In a recent episode of the Wokkah Podcast, host Iyanu sits down with entrepreneur Toyin Crandell to discuss her remarkable journey from financial hardship to building a thriving business. The conversation centers on the critical role of mindset—particularly around money—and how limiting beliefs can hold entrepreneurs back.
Toyin shares how she transformed her relationship with money by identifying and challenging deep-seated beliefs that kept her stuck. She emphasizes the power of affirmations and cognitive dissonance in rewiring the brain for success. 'You have to be willing to ask for what you want,' she says, noting that many people fail because they never make the ask.
The episode also touches on the importance of faith and community in business success. Toyin encourages listeners to view setbacks not as failures but as stepping stones to breakthroughs. 'It’s not about how many times you fall, but how many times you get back up,' she adds.
For aspiring entrepreneurs, Toyin’s story serves as a reminder that a shift in mindset can be the catalyst for dramatic change. Whether you are struggling with money blocks or looking to scale your business, this conversation offers practical insights into the mental shifts required for success.