Travis Kelce is taking his talents from the football field to the fashion world. The Kansas City Chiefs tight end has officially been named Tommy Hilfiger’s newest Global Brand Ambassador and Creative Collaborator.
Announced on March 30, the partnership will see the three-time Super Bowl champion co-designing a special collaborative collection and starring in upcoming campaigns, including the brand's Fall 2026 launch. Fans can expect to see Kelce modeling his new apparel during his highly anticipated game-day tunnel walks as he kicks off his 14th NFL season.
Tommy Hilfiger welcomed the NFL star on social media, praising his ability to bring a fresh perspective to classic American fashion through a blend of confidence and individuality. The iconic fashion house teased that this creative venture is "just the beginning" of their journey together.
For the 36-year-old athlete, the partnership is a full-circle moment, with his love for the label dating back to his teenage years.
"Ever since 10th grade, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and red, white and blue DNA," Kelce shared. "Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true."
Kelce noted that he and the legendary designer quickly bonded over their shared passion for having fun with personal style and creative self-expression. The New Heights podcast co-host also praised the brand for its enduring ability to keep its finger on the pulse of pop culture and art, making him eager to join forces with the team.
While Kelce is ready to dive into the design process, fans are already wondering if the football star will take his signature swagger to the catwalk. When asked if Kelce might make an official runway debut this September, Tommy Hilfiger coyly replied that the possibility remains "to be determined."