In the latest episode of Setouchi Startup Flag (#Setofura), host Kuniyoshi Yamada and co-host Keiichiro Fujita welcomed Takamasa Takatsuji, director of Yamadaya Co., Ltd. and the sixth-generation successor of the historic Ehime-based confectionery 'Yamadaya Manju'.
Takatsuji, a former TV Tokyo employee, shared his journey from corporate media to taking the reins of a business founded in the early Edo period (circa 1603). The episode delved into the challenges and rewards of being an 'atotsugi' (business successor) in Japan's Setouchi region.
The program also featured the popular segment 'Ask Fujita Yamada!', where the two venture capitalists answered questions from the guest.
Setofura continues to spotlight regional entrepreneurship and succession stories, inviting viewers to understand the human side of business legacy.