Generative AI has become one of the hottest topics in tech, with giants like Adobe, Microsoft, and Google racing to integrate it into their products. In a recent lecture at Mesa Community College, instructor Suzy Crane explores the practical applications and trade-offs of using generative AI in visual media, with a special focus on Adobe Photoshop and its Firefly engine.
The lecture covers the excitement surrounding AI-powered tools that can generate images, edit photos, and streamline creative workflows. However, Crane also highlights the hidden costs—both financial and ethical—that users should consider before fully embracing these technologies.
"While companies rush to adopt this new technology, many others are unaware of the costs of generative AI and if they are worth what it's able to create," Crane notes.
As generative AI continues to evolve, understanding both its potential and its pitfalls is essential for creators and consumers alike.