A new marketing campaign developed by a student team at the University of Maryland Global Campus demonstrates how generative AI can be used to promote data security in enterprise AI systems. The campaign, created for the company Securiti.ai, focuses on the risks of unsecured data in AI workloads and showcases a range of AI-generated marketing materials.
The project, part of the ARIN 340 – AI Applications course, leveraged prompt engineering techniques to produce social media posts, email campaigns, product overviews, and visual assets. Key themes include AI data governance, enterprise AI risk management, and the responsible use of generative AI.
As organizations increasingly deploy AI, securing the underlying data becomes critical. This campaign illustrates how AI itself can be harnessed to educate businesses about the importance of data governance and security.