Thirty years ago, the web browser revolutionized how we access and share information. Today, generative AI is poised to do the same for cognition—drastically lowering the cost of thinking, reasoning, and creating.
This shift promises to reshape the roles of knowledge workers and managers, who have long relied on expensive human cognitive labor. As AI models generate text, code, images, and insights at near-zero marginal cost, entire industries may need to rethink their workflows.
The question is no longer whether AI will change work, but how quickly and who will adapt.