According to a recent analysis of SEO clients' AI-cited pages, Google's AI Overviews show a strong preference for informational content. The study found that blogs and pages optimized for informational keywords are most frequently quoted by AI Overviews.
"When analyzing SEO customers' AI-cited pages, we find most are blogs. Informational keywords and phrases are heavily favored by AI Overviews, which love quoting this type of content."
This insight highlights the importance of targeting informational queries for content creators aiming to appear in AI-generated search summaries. The findings suggest that AI Overviews prioritize educational, how-to, and explanatory content over transactional or navigational pages.