According to Puck, there were layoffs at GP's wellness brand this week ... and a person familiar with the matter told the outlet "profitability and A.I." are to blame.

It's unclear just how many people were let go -- Puck's sources say 20, but a Goop spokesperson reportedly told them the number wasn't quite that high.

Getty

The spokesperson told Puck ... "Goop, like many companies, is adapting to a shifting landscape and finding new ways to operate more efficiently."

And according to Emily Sundberg's Feed Me substack, the cuts were reportedly "justified via pivot to A.I. workflow" ... and claimed Gwyneth herself led the meeting announcing the layoffs.

This isn't the first time Goop slashed company staff ... they reportedly laid off 18% of their workforce back in 2024.

Launch Gallery Gwyneth Paltrow Through The Years Launch Gallery Getty

According to the new Puck report, Gwyneth has called in Moj Mahdara as a consultant amid the layoffs. She and Moj launched her venture capital firm Kinship Ventures together.

Moj's job is reportedly to help Goop go from struggling to stable ... but it's unclear what the plan is.

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