Dewei Zhang's latest video offers a practical guide for pay-per-lead marketers on how to research competitor advertisements effectively—without simply ripping them off.
Zhang emphasizes that the goal of ad research is not to copy, but to understand the strategy behind successful campaigns. He recommends analyzing the ad copy, visuals, targeting, and offers to identify what resonates with the audience.
Key takeaways include:
- Use ad libraries and spy tools to see competitors' active ads.
- Study the angle, hook, and call-to-action.
- Look for patterns in successful ads rather than duplicating them.
- Apply insights to create unique, improved variations.
Zhang also encourages marketers to join communities and network with other professionals to share learnings and ask questions.
The video is part of Zhang's series on building a sustainable pay-per-lead business using media-buying and outreach skills.