Ice Spice has parlayed a recent viral altercation at McDonald's into a new commercial for rival chain Wendy's, where she used to work before her music career took off.
The rapper stars in a Wendy's ad promoting their sizzling chicken sandwich, released on Friday (May 1). The commercial comes after CCTV footage of Ice Spice getting into a physical confrontation with a woman at a Los Angeles McDonald's last month went viral.
In the video, obtained by TMZ, Ice Spice is seen sitting in a booth with a friend when a woman approaches and attempts to join them. A verbal exchange escalates quickly, with the woman striking Ice Spice and a scuffle ensuing. The rapper then climbs over adjacent booths to pursue the woman outside.
Following the incident, Ice Spice made light of the situation on X, posting an edited version of the clip with the caption: "This wouldn’t happen at Wendy’s." Her former employment at the fast-food chain—before she rose to fame with hits like "Munch (Feelin' U)" and "Deli"—added a layer of irony to the comment.
Now, she has turned that viral moment into a paid partnership, seamlessly blending her personal history with her quick-witted response. The ad marks a savvy move for both the artist and the brand, capitalizing on pop culture chatter.