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Iconic 1968 Comeback Guitar: Elvis's Hagstrom Viking II Hits Auction Block with Million-Dollar Price Tag

Music & Tours
April 8, 2026 · 1:17 PM
Iconic 1968 Comeback Guitar: Elvis's Hagstrom Viking II Hits Auction Block with Million-Dollar Price Tag

The legendary cherry red Hagstrom Viking II electric guitar, famously wielded by Elvis Presley during his pivotal 1968 Comeback Special, is set to go under the hammer in a highly anticipated auction. Industry experts predict the instrument could fetch between $1 million and $2 million, cementing its status as a piece of music history.

This particular guitar is not just a collector's item; it's a symbol of a career-defining moment. The 1968 television special, often credited with revitalizing Presley's career and reconnecting him with a new generation of fans, featured the King of Rock 'n' Roll in an intimate, 'black leather' setting. The performance marked a dramatic shift from his Hollywood film era and showcased his raw musical power.

"The guitar from the '68 Special represents Elvis at his most authentic and powerful," noted a memorabilia expert familiar with the auction. "It's a tangible link to the performance that reminded the world why he was the King."

The upcoming sale highlights the enduring market for iconic music artifacts, especially those tied to career resurgences and landmark televised events. Collectors and museums are expected to compete fiercely for the chance to own this piece of Presley's legacy.