India's App Economy Surges, Yet Global Giants Reap the Rewards

India's app market is experiencing a remarkable boom, with downloads and usage skyrocketing across the country. However, a closer look reveals that the financial gains are overwhelmingly flowing to global platforms rather than domestic developers. International tech giants, through their app stores and advertising networks, capture the majority of revenue generated by Indian users. This trend raises concerns about the sustainability of India's digital economy and the ability of local startups to compete on a global scale. Industry experts call for policies that support homegrown app ecosystems and ensure that the benefits of this growth are shared more equitably.