Amid a sharp rise in hate speech targeting religious minorities in India, the Rashtriya Swayamsevak Sangh (RSS) has intensified its lobbying efforts in Western capitals. Observers describe this as a calculated 'damage control' campaign aimed at countering negative international coverage of the country’s deteriorating record on minority rights.
According to recent data, incidents of incendiary rhetoric against Muslims, Christians, and other minority groups have surged over the past year. Critics argue that the far-right organization, which is ideologically aligned with India's ruling Bharatiya Janata Party, is seeking to rebrand itself abroad while its affiliates stoke communal divisions at home.