In a recent video, digital marketing coach Dewei Zhang gives viewers a raw look at his advertising dashboard to demonstrate how to run effective pay-per-lead (PPL) campaigns.
Zhang, who runs a coaching service for media buyers and outreach specialists, walks through his ad metrics and strategy, emphasizing that sustainable PPL businesses can be built using existing media-buying skills.
"I help you build a sustainable Pay-Per-Lead Business using the media-buying & outreach skills you already have," Zhang notes in the video description.
The tutorial covers dashboard navigation, lead generation tactics, and tips for optimizing ad spend. Zhang also invites viewers to join his Telegram group for networking with other PPL marketers and to direct message him for one-on-one coaching.
While the video is light on deep technical details, it serves as a practical starting point for marketers looking to transition into performance-based advertising models.