Instagram is taking a firm stance against accounts that repost content from other platforms without permission, particularly the popular "tweet roundup" posts that aggregate tweets from X (formerly Twitter). The company announced it will limit the reach of such unoriginal content, potentially affecting numerous accounts that rely on reposting.
The move is part of Meta's ongoing effort to reduce low-effort, stolen, or reposted content on its platforms. Since 2024, Instagram has gradually rolled out algorithm changes aimed at curbing the visibility of posts that don't add original value. According to the company, accounts that repeatedly share content created by others—without adding commentary or transformation—may see their posts removed from recommendation surfaces like Explore and Reels.
"We want Instagram to be a place where original creators thrive," a Meta spokesperson said. "Accounts that primarily repost content from other apps without adding their own creativity will be deprioritized."
This policy directly targets tweet roundup accounts, which compile screenshots or reposts of popular tweets and often amass large followings. While some argue these accounts provide curation and discovery, Instagram now views them as violating its emphasis on originality.
The crackdown has sparked debate among users and creators. Some applaud the effort to protect original content, while others worry about collateral damage to accounts that legitimately curate content. For now, Instagram advises creators to focus on producing unique material rather than relying on reposting from other platforms.