According to a recent report by PwC Japan, nearly 90% of Japanese companies have experimented with generative AI, yet only 30% report tangible benefits. This gap between adoption and effectiveness highlights a common pitfall: many organizations implement AI without a clear strategy or proper training.
The report suggests that businesses often treat AI as a checkbox item, failing to integrate it into daily workflows. Employees may lack the skills to leverage advanced features, leading to underutilization. To bridge this gap, companies must invest in upskilling and develop specific use cases tailored to their operations.
PwC emphasizes that AI tools are rapidly evolving, and stagnant usage can quickly become obsolete. Organizations that continuously update their AI practices are more likely to see productivity gains.
"It's like owning a smartphone but only using it for calls and texts," the report notes, urging firms to move beyond basic adoption and unlock the full potential of generative AI.