The legendary designer behind the iPhone, Jony Ive, has turned his attention to an automotive icon: Ferrari. The result is a one-of-a-kind creation that blends Ive's minimalist aesthetic with the raw power of Maranello's engineering.
Unlike anything rolling out of the factory, this custom Ferrari appears to have been stripped of extraneous elements, favoring smooth surfaces and clean lines. Details remain scarce—the car is a private commission, not a concept for production—but early images suggest a radical departure from Ferrari's traditional design language.
"It's a bit of a funky Ferrari," one insider noted, comparing the shape to a sculpted pebble. The interior is said to be equally spartan, eschewing flashy screens for tactile controls and premium materials.
Ive, who left Apple in 2019 to form LoveFrom, has always been discreet about his personal projects. This Ferrari collaboration, however, reveals his continued fascination with reimagining everyday objects—even the most exclusive sports cars. Whether the design is praised as visionary or deemed too eccentric for the prancing horse remains to be seen.