The NBA Dunk Contest is losing its spark, but the man who started it all has a plan to bring it back. Julius Erving, the first-ever winner of the event, is calling on today's top players to step up and respect the competition's history.
In an exclusive interview with TMZ Sports in New York City, the Hall of Famer shared his thoughts on the declining popularity of the All-Star Weekend staple. Fans have grown frustrated watching lesser-known players compete instead of the league's biggest stars. While Zach LaVine, Aaron Gordon, and G League standout Mac McClung have delivered memorable performances, the contest has struggled to maintain excitement.
When asked about superstars like LeBron James who never participated, Dr. J dismissed the idea of mandatory involvement. Instead, he urged household names to learn about the contest's rich history. He believes that once they understand its significance, they'll be more inclined to take part.
"The players make too much money to be required to do anything nowadays," Erving said.
He emphasized that the dunk contest is a celebration of creativity and athleticism, and it deserves to be treated with the same reverence as other NBA traditions. By honoring the past, stars can help secure its future.
Erving's message is clear: the dunk contest isn't broken—it just needs its biggest stars to believe in it again.