Korean pop culture took center stage at the World Cup, with global sensations BTS performing at the final ceremony and solo artists Lee Jae and Lisa dazzling audiences at the opening event. The appearances underscored the growing international influence of K-culture on the world stage.
"K-culture's presence at such a global event highlights its universal appeal and the soft power of Korean entertainment," noted one cultural commentator.
The performances drew widespread acclaim, blending high-energy choreography with chart-topping hits, and cemented the artists' status as global ambassadors of Korean music and style.