Kyle Cooke, star of Bravo's Summer House, has found an unexpected business boost amid personal turmoil. Following revelations that his estranged wife Amanda Batula is now dating his former best friend West Wilson, Cooke's beverage company Loverboy has experienced a significant increase in sales.
In an Instagram video posted from his New York City headquarters, Cooke expressed gratitude to fans for their support. "I wanted to come on here and thank you guys for all the support, both to me and the business," he said. "Your purchases over the last week have made a huge impact and are literally helping keep the lights on."
This financial turnaround comes after Cooke revealed on the show's tenth season that Loverboy was facing potential bankruptcy. He had stopped taking a salary to preserve cash reserves and described the company's financial struggles as "a huge source of stress."
The surge in sales appears connected to Cooke's viral reaction to the dating news, where he coined the phrase "Carl's a Mess" in reference to fellow cast member Carl Radke. Merchandise featuring the catchphrase has reportedly driven much of the recent revenue increase.
"I can't thank you enough and I promise to keep you guys updated on the business," Cooke told followers. "After all, you guys deserve to know, you're literally helping keep us alive."
Cooke teased upcoming product announcements, suggesting more developments are in store for the brand. Meanwhile, the personal drama continues to unfold off-camera, with Amanda Batula and West Wilson having confirmed their relationship in March 2026 after years of friendship.
The situation has created additional complications given that Batula's best friend Ciara Miller previously dated Wilson until their 2023 breakup. Miller has since made light of the love triangle at public events, though neither Batula nor Wilson have commented directly on how the relationship might be affecting their friendships.
As Cooke focuses on his business revival, fans continue to watch how the personal relationships among the Summer House cast members will evolve in the coming months.