A new designer outlet brand has sparked confusion after adopting 'Leeds' in its name despite being situated 15 miles from the city centre.
The outlet, located in Castleford, West Yorkshire, is being marketed under a name that prominently features Leeds, leading to questions about geographic accuracy in retail branding.
Local shoppers have noted the distance, with some praising the outlet's offerings while others express mild bewilderment at the choice of name. The centre houses a range of designer stores at discounted prices.
Frasers Group, which owns the outlet, has not commented on the naming decision. The development highlights a growing trend of retail outlets leveraging nearby major city names for brand recognition, even when physically distant.