LIV Golf is on the hunt for fresh investors after Saudi Arabia pulled the plug on its financial support for the money-losing league. The development, reported by Bloomberg Businessweek, marks a critical juncture for the Saudi-backed circuit that has struggled to turn a profit since its launch.
The league, which lured top players with massive contracts, has been burning through cash and now faces an uncertain future without its primary benefactor. Sources indicate that LIV Golf's management is actively courting new capital from sovereign wealth funds and private equity firms.
In a separate segment, the podcast featured an interview with Brooks Running CEO Dan Sheridan, who discussed the brand's strategy and market position. Sheridan emphasized the company's focus on performance footwear and its resilience in a competitive athletic apparel market.
The full episode of Bloomberg Businessweek offers deeper insights into these stories and more.