Madonna is shaking up the music scene once again, this time by partnering with Grindr to release an exclusive vinyl edition of her upcoming album 'Confessions II'. The Queen of Pop announced the collaboration on April 25, calling it a natural fit for the LGBTQ+ community that has supported her for decades.
'Confessions II', set for release on July 3, is the sequel to her iconic 2005 album 'Confessions on a Dance Floor'. The new project has been teased since early last year, and the lead single 'I Feel So Free' recently dropped on streaming platforms after debuting on Pride Radio.
In a playful move, Madonna is 'taking over' Grindr's profile grid, ensuring users always see a dedicated square featuring the pop icon. Clicking on it reveals a personal message: "Hi Grindr. It's Motha. I made an exclusive vinyl of my new album just for you. I could have dropped it anywhere but I wanted to go where the hottest action was, so I got on the grid. Are you ready for Confessions II?"
The collaboration highlights Madonna's enduring bond with the LGBTQ+ community, and fans can snag the limited-edition vinyl exclusively through the app. With Pride season approaching, this partnership is set to be a standout moment.