Chinese netizens on platforms like Weibo and RedNote are turning to an unlikely muse to manifest fortune: American reality TV matriarch Kris Jenner.
Over the past few days, hundreds of thousands of social media users have swapped their profile pictures for photos of the famous Kardashian-Jenner "momager." The viral movement is a humorous but earnest attempt by users to attract wealth, luck, and professional prosperity into their own lives.
As the mastermind behind her family's sprawling media and beauty empire, Jenner has amassed a personal net worth estimated in the hundreds of millions. Her reputation as a relentless, highly successful businesswoman has clearly resonated across the globe.
Marcelo Wang, a TikTok content creator who teaches Mandarin slang, shed light on the quirky phenomenon in a recent video. He noted that the trend exploded because Chinese internet users deeply respect her relentless work ethic.
"Cosplaying Kris Jenner is like a Gen Z funny way to manifest success," Wang explained to his audience.
The trend even caught the attention of Jenner herself. Replying in the comments section of Wang's video, she dropped her iconic, highly memed catchphrase: "you're ALL doing amazing, sweetie!!!!"
On RedNote—a massive lifestyle platform boasting roughly 300 million users—Business Insider reported that nearly 100,000 posts featuring Jenner have racked up almost 53 million views. Fans are getting highly creative, editing her face onto various professional outfits to create aspirational personas like "teacher Kris" or "lawyer Kris."
The craze has also flooded Douyin, China's equivalent of TikTok, and is slowly creeping onto Western platforms. On X (formerly Twitter), the manifestation strategy is already showing real-world results for some, with at least one user crediting their newly minted Kris Jenner profile picture with helping them ace a recent exam.