Master Pay Per Lead Pricing with Simple Math in 10 Minutes
In a new video, marketing coach Dewei Zhang breaks down how to calculate pay-per-lead (PPL) pricing using nothing more than basic grade-school arithmetic. The tutorial is designed for media buyers and outreach professionals who want to build a sustainable lead generation business.
Zhang explains that the core formula involves dividing your desired profit by your conversion rate to determine the maximum cost you can pay for a lead. He emphasizes that success in PPL comes from understanding these simple metrics and applying them consistently.
The video is part of Zhang's coaching program, where he helps entrepreneurs leverage existing media buying and outreach skills to create recurring revenue streams through lead generation.
"I help you build a sustainable Pay Per Lead Business using media buying & outreach skills you already have."
Zhang's approach focuses on practical, actionable math that anyone can master quickly.