Meta is testing a new premium subscription for WhatsApp, dubbed WhatsApp Plus, which introduces exclusive features like premium sticker packs and enhanced customization options for a monthly fee.
According to reports from WABetaInfo, the subscription is currently being rolled out to a limited number of Android users, with iOS support expected to follow. This marks a significant shift for the messaging platform, which has historically remained free for its billions of users.
WhatsApp Plus subscribers will get access to premium sticker packs.
The move suggests Meta is exploring new revenue streams within its popular messaging service, potentially offering users more ways to personalize their chat experience beyond the standard free features. While details on the exact pricing and full feature list remain under wraps, early indications point to a service costing just a few dollars per month.
This limited launch allows Meta to gather user feedback and refine the offering before a potential wider release, signaling a strategic step toward monetizing WhatsApp's massive global user base.