Meta has launched a summer sale that brings the latest Ray-Ban smart glasses to their lowest prices ever. The promotional event offers significant discounts on the Meta Ray-Ban Stories and the newer Ray-Ban Meta smart glasses, making the wearable tech more accessible than ever.
Customers can now purchase the Ray-Ban Meta smart glasses starting at just $179, down from the original $299 price tag. The sale applies to various styles and colors, including the popular Wayfarer and Headliner frames. This marks a 40% discount, the steepest price cut since the product's launch.
Industry analysts view this as a strategic move by Meta to boost adoption of its smart glasses amid stiff competition in the wearable tech market. The Ray-Ban Meta glasses, which include built-in cameras, speakers, and voice assistant capabilities, have seen moderate success since their debut. The price reduction could help drive sales and expand the user base for Meta's augmented reality ambitions.
Meta CEO Mark Zuckerberg has repeatedly emphasized the importance of smart glasses as a future computing platform. The summer sale aligns with the company's goal to make the technology more mainstream, especially as competitors like Apple prepare to enter the market with their own mixed-reality headsets.
The sale is available for a limited time through Meta's official website and select retail partners. Customers can also bundle purchases with prescription lenses for an additional fee.