Japanese virtual singer Milia has released a new short-form video titled "That's Insensitive, isn't it?" (Japanese: デリカシーないよね), blending K-Pop influences with a lyrical critique of social insensitivity.
The track, created using Suno AI music generation, explores the concept of "delicacy"—derived from the English word "delicacy"—and calls out those who fail to read the room or consider others' feelings. The video includes the full song and an explanation of the term, with synonyms like "consideration" and "thoughtfulness." Milia's lyrics contrast "sensitive" individuals who respect boundaries with "insensitive" people who pry, gossip, and impose their values.
A standout line laments: "You get criticized for being insensitive, but you don't get praised for being sensitive." The song urges listeners to hone their tact and notice the kindness that often goes unacknowledged.
The full version is available on Milia's channel, along with other 1-minute edits.