Nintendo is making a concerted effort to draw attention to the Switch 2's most puzzling hardware addition: the mysterious "C Button." In a bid to get players to interact with the new input, the gaming giant is now handing out digital incentives to its user base.
To tempt early adopters into testing the feature, Nintendo is offering special rewards, including coveted Platinum Points and exclusive user profile icons, simply for pressing the enigmatic button. It is a highly unusual tactic that highlights just how eager the company is to integrate the new hardware quirk into the daily habits of its players.
However, this aggressive push for hardware engagement arrives alongside a significant—and potentially controversial—shift in Nintendo's online ecosystem. It has been revealed that GameChat will now operate exclusively as a premium feature on the new console. While it is not yet entirely clear how deeply the C Button integrates with this newly paid communication tier, Nintendo is clearly pulling out all the stops to ensure its latest controller innovation isn't ignored.