Olaplex, the cult-favorite hair care brand, has launched a new duo specifically designed for curly hair: the No.4CURL Bond Shaper Hydrating Curl Shampoo and No.5CURL Bond Shaper Hydrating Curl Conditioner. Priced at $34 each, these products aim to deliver intense hydration, reduce frizz, minimize breakage, and simplify detangling.
The shampoo is a creme gel formula with a fresh mint scent that gently cleanses without stripping moisture, while the conditioner provides a soft, detangling experience. Both are built on Olaplex's patented 3D Bond Shaper Technology, which repairs and rebuilds disulfide bonds within the hair for multidimensional strength.
Key technologies include:
- Hydra-Define Technology: A positively charged hyaluronic acid complex that blocks humidity and locks in smoothing hydration.
- Oil Mesh Network: Polymers that bind manageability-enhancing and shine-boosting oils to the hair cuticle.
- Natural Oil Blend: Avocado and sunflower oils for moisture, softness, and definition.
- Natural Silicone Alternative: Derived from squalane-rich olive oil for enhanced slip and protection.
This launch marks a hydration-forward approach that fights frizz and supports resilient curls wash after wash.