OnePlus and its parent company Oppo are reportedly preparing to announce the brand's withdrawal from the US and European markets, according to a machine-translated report from German outlet WinFuture. If confirmed, the move would end months of speculation about the company's global strategy.
Rumors of OnePlus's decline have been circulating since early 2026. In January, Android Headlines claimed that the brand was being "dismantled," though OnePlus responded at the time by assuring customers that its North American operations continued with full after-sales support, software updates, and rights commitments.
By March, 9to5Google reported that OnePlus might shut down in global markets as early as April. The following month, Android Authority detailed how ...