The digital creator world is buzzing with a high-profile rift between two of its biggest stars: podcast powerhouse Alex Cooper and social media sensation Alix Earle. What began as a professional partnership has escalated into a public, she-said-she-said drama playing out across TikTok.
"Alix Earle, hey girl, the passive aggressive reposts and the likes and commenting on things—I got to call you out here," Cooper declared in a viral TikTok on April 13. "You're going to need to get specific and just say what you got to say about me. There's no NDA, no one is stopping you. Stop hiding behind other people and just say it yourself."
The conflict's roots trace back to March 2025, when Earle's Hot Mess podcast was removed from Cooper's Unwell Network, a media production company Earle had joined as a flagship creator in August 2023. While Cooper publicly stated the departure was unrelated to the network, Earle offered a contrasting narrative to WSJ Magazine, hinting at chaotic "behind the scenes" reasons.
The tension reached a new peak recently after Earle reposted a TikTok that critically compared Cooper to an "ambulance chaser." Cooper's direct call-out video followed, prompting a swift and amused response from Earle.
"Okay on it!!" Earle wrote in the comments, later posting her own video where she laughed, saying Cooper's call-out "just literally made my whole day."
The public exchange has laid bare a simmering professional disagreement, captivating audiences and highlighting the complex dynamics within the influencer industry. Both women have built massive followings—Cooper through her chart-topping Call Her Daddy podcast and Earle through her relatable TikTok content—making their falling out a central topic of online discourse. The story continues to unfold, with fans watching closely for the next chapter in this digital-age dispute.