In a recent video, the channel Land & Deliver released Episode 7 of its series, focusing on how to prepare leaders for internal communications. Titled "Prepare Leaders: Essential Briefing for Internal Communications," the short video provides key insights for executives facing the challenge of delivering difficult news to their teams.
The episode underscores the importance of equipping leaders with a clear, consistent message before any internal announcement. It emphasizes the need for authenticity and transparency to maintain trust with employees, especially when communicating sensitive or disappointing information.
"If you don't prepare your leaders, they'll prepare themselves — often with incomplete or incorrect information."
The video outlines a step-by-step briefing process that includes understanding the context, anticipating employee reactions, and rehearsing key talking points. It advises leaders to be honest about what is known and what is not, and to express empathy for the impact on the team.
For organizations navigating change or crisis, this episode serves as a timely reminder that internal communication starts at the top. By investing in leader preparation, companies can ensure a unified message that strengthens rather than erodes trust.