Amazon Prime Day 2026 is almost here, and whether you're a seasoned deal hunter or a first-timer, it helps to know the basics. This year's sale has shifted to June, prompting plenty of questions. When exactly does it start? Why the change from July? And most importantly, how can you snag the best deals? We've got all the answers.
- When does Prime Day start? While Amazon hasn't announced the exact dates yet, the event is expected to kick off in mid-June. Stay tuned for official confirmation.
- Why is it in June? Amazon has been experimenting with earlier sale events to spread out demand and compete with other retailers' summer promotions.
- How do deals work? Deals typically go live at midnight PT on the first day and roll out in waves. Some require an Amazon Prime membership, while others may be open to all shoppers.
- What should I buy? Expect deep discounts on Amazon devices (Echo, Fire TV, Kindle), electronics, home goods, and more. We'll be covering the best deals as they drop.
For the latest updates, bookmark our Prime Day hub and follow along as we track the savings.